Mobile search is big news. In fact, it’s bigger even than desktop search. According to Google, mobile search has surpassed desktop for the first time – a divide it expects to get even bigger over the course of the next 12 months. The search engine has also suggested that you don’t even need a traditional style site if you have a mobile one, as a strong mobile site will also rank well for desktop search.
A study by Google found that 89% of shoppers use their mobile device while in a bricks and mortar store – a behaviour which shows how significant (and potentially lucrative) mobile is to retailers. Think with Google research also discovered that 89% of American smartphone owners search the internet on their mobile device, 77% of which take place where a desktop computer is likely to be present. 82% will also use their smartphone when attempting to make a product decision.
Even if you’re not targeting a consumer audience shopping in a physical store, there is an additional compelling key reason you’ll want to check your website is mobile friendly – it’s an important SEO ranking factor.
Questions to ask
Google has a
- Is the text size appropriate? Mobile devices like smartphones have smaller screen sizes than desktop computers. If your site is to be classed as mobile friendly, the text first needs to be at an appropriate size that someone viewing on a smaller device can read it comfortably.
- Is content sized to fit the mobile screen size? If you’ve ever been to a non-mobile friendly site, you’ll recognize how frustrating it is to have to scroll right to left, up and down to read the text on a website page. One of the easiest ways you can tick off a mobile friendly box in the test is to ensure you page content fits on to the mobile screen, no annoying scrolling required.
- Are pages quick to load? Internet connection speeds tend to be a little slower on mobile devices, meaning some forms of content are inappropriate for mobile users. Formats like large images and large videos make a site slow for mobile users.
- Does your site use flash? If your site uses flash, it will flunk the mobile friendly test. That could mean a site redesign is needed or a totally new, mobile only version s