7 Ways to Make Your Business Blog Better

Your business blog is an important part of your website and of your marketing to interior designers and other customers. It helps you to showcase your knowledge and acts as a sticky pad – a section that visitors will spend a chunk of time and will return to time and time again in order to […]

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3 online reputation management tips to build your brand like a pro

If you have just one or two negative search results associated with your brand, the impact on bookings can be devastating. This type of negative publicity can also impact on other areas including the ability to attract strong candidates for job openings and a loss of opportunities such as being invited to participate in exhibitions […]

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Perfect your Pitch Part 2: How to identify relevant bloggers for your blogger outreach

The last 12 months have been about the influencers. From million dollar earnings to millions of social media followers, bloggers are ripping up the rule book and breaking the mold when it comes to social celebrity. If you want to engage with them and run a successful blogger outreach campaign as part of wider interior […]

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Perfect your pitch part 1: How to run a successful blogger outreach campaign

When it comes to generating online buzz, building great word of mouth momentum and obtaining mentions from online influencers is hard to bear. If you’re about to embark on marketing with Houzz or any kind of interior design SEO, it’s worth adding some blogger outreach to your tool kit. The role of blogger has evolved […]

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3 Simple Ways to get more Facebook Likes

Of all the social media channels you use, Facebook is likely the one that you find hardest to grow. While it is relatively quick and easy to accrue followers on Twitter and Instagram through posting and following alone, and then use that audience to build shares and likes, it is much harder on Facebook to […]

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3 Reasons You Should Include Press Release in Your Online Marketing Strategy

If you’ve been handling your interior design marketing for a while, the chances are you have considered or even tried press release creation and distribution as part of your marketing mix. Need more convincing? Let’s look at exactly why you should include press releases in your marketing strategy… 1. You may have heard PRs are […]

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Is your website mobile friendly?

Mobile search is big news. In fact, it’s bigger even than desktop search. According to Google, mobile search has surpassed desktop for the first time – a divide it expects to get even bigger over the course of the next 12 months. The search engine has also suggested that you don’t even need a traditional […]

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5 Inexpensive ways to improve your online marketing

If you have a modest online marketing budget, knowing how to make the best of it can feel like an impossible task. Should you risk it all with paid search? Will SEO take effect before the funds run out? Should you try advertising on Houzz? Or invest in blogger outreach as an effective way to […]

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Common Social Media Mistakes You Could Be Making

Whether you are marketing for painters or working on your interior design marketing strategy for next quarter, social media is likely one of the cornerstones of your planned activity. As a relatively new discipline, they way we use social media is evolving almost daily – with new channels to explore, new tools to use, new […]

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3 steps to measuring engagement on social media

If you’re feeling frustrated with your social media efforts or unsure if your input is actually generating any kind of return, it could be that you need to introduce a more effective means of measurement. Social media is notoriously hard to judge because its perceived success or failure is so subjective. With an activity such […]

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